Entry #10: Polyvore

These days, social media runs the life of young people in the industry. It is not at all uncommon to find someone frequently using not only Facebook and Twitter, but also sites like Pintrest, Tumbler, and Instagram. One of the cool fashion related social media sites I've discovered is called Polyvore. This online fashion community is where users can discover their own personal style while sharing trends with others around the world. Fashion lovers everywhere are creating their own "mood" and "inspiration" templates and filling them with their favorite retailer's garments. The Polyvore site has had over 44 million sets created with over 15 million visitors monthly. 

Check it out for yourself at POLYVORE.COM and start creating your sets today!

#9: New Fashion Formats

Technology for the future of fashion...

Fashion followers, get your iPads ready, because they will come in handy at future Burberry runway shows. The company is a pioneer in digital fashion shows with their new software Runway to Reality. This VIP program allows buyers to make orders directly from the audience at the actual runway show. Using their iPad, users can review entire collections and are provided with all the necessary information and materials needed to make major purchasing decisions. It saves time and drastically speeds up the purchasing process. Will others follow? Designers like Marc Jacobs and Dolce and Gabanna already have started streaming their runways shows live directly to Style.com. The future of runway fashion shows is looking more and more technologically savvy each season. Just think what Spring 2013 will bring...

Entry #8: Lookbooks

Would you look at this book...

So, what is a lookbook anyway? Lookbooks give a feel or message of a designer's collection through images, either from a showroom or on models coming down the runways. They are often considered a portfolio that represent a product line and are sometimes used by editors at photoshoots who haven't had a chance to see the line in the showroom on visual display. They are also given out along with line sheets by larger design companies. The following are examples of what one might find in a lookbook....