Fashion followers, get your iPads ready, because they will come in handy at future Burberry runway shows. The company is a pioneer in digital fashion shows with their new software Runway to Reality. This VIP program allows buyers to make orders directly from the audience at the actual runway show. Using their iPad, users can review entire collections and are provided with all the necessary information and materials needed to make major purchasing decisions. It saves time and drastically speeds up the purchasing process. Will others follow? Designers like Marc Jacobs and Dolce and Gabanna already have started streaming their runways shows live directly to Style.com. The future of runway fashion shows is looking more and more technologically savvy each season. Just think what Spring 2013 will bring...
No comments:
Post a Comment